Ferrari Hotlaps

I worked alongside the Interaction team at Mirror Digital Agency on the development of a custom generative artwork system for the Ferrari Hot Laps event held at the Fiorano circuit.

Following a series of workshop days, Ferrari clients had the opportunity to complete 3 track laps in a Ferrari 849 Testarossa. The data collection system consisted of a Whoop wearable wristband for heart rate, combined with speed and acceleration data captured via the smartphone's GPS.

All this data was processed and transmitted to TouchDesigner, which—through a purpose-built generation system—received it, generated the video with custom data visualization, assigned it an ID, and uploaded it to an S3 bucket, from which it was downloaded and loaded into each Ferrari client's app.